AIOU MARKETING MANAGEMENT

ALLAMA IQBAL OPEN UNIVERSITY

AIOU MBA- MARKETING MANAGEMENT

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Sr.	Course Title	Code	Credit Hours
FIRST SEMESTER
1	Financial Accounting	8501	03
2	Human Resource Management	8502	03
3	Entrepreneurship	8503	03
4	Basics of Technical English	8504	03
5	Business Policy & Strategy	8505	03
6	Management Theory & Practice	8506	03
SECOND SEMESTER
1	Management Information System	8507	03
2	Managerial Accounting	8508	03
3	Production & Operations Management	8509	03
4	Business Research	8510	03
5	Marketing Management	8511	03
6	Business Ethics	8512	03
THIRD SEMESTER
1	Financial Management	8513	03
2	Business and Labor Laws	8514	03
3	Consumer Behavior	8515	03
4	Project Management	8516	03
5	Organizational Behavior	8517	03
FOURTH SEMESTER
1	International Marketing	8527	03
2	Marketing of Services	8528	03
3	E – Marketing	8529	03
4	Distribution Channels	8530	03
5	Managerial Economics	8522	03
FIFTH SEMESTER
1	Advanced Research Methods	8535	03
2	International Business	8536	03
3	Strategic Marketing	8537	03
4	Strategic Human Resource Management	8538	03
SIXTH SEMESTER
1	Seminar in Marketing	8547	03
2	Strategic Brand Management	8548	03
3	Retail Management	8549	03
4	Managing Non-Profit Organizations	8550	03
SEVENTH SEMESTER
1	Research Project	8565	06
	Total Credit Hours		96

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